Digital Marketing is just the evolution of marketing but is an essential part for every business. One field of that is social media marketing that plays an important role because all of your customers have a social media profile and it is a path to get closer with them.I analyze it more at my paper titled "Customer-Brand Interaction through Social Media" that I have present it at ICCMI 2019.

01

Branding

Branding its not just a logo or a website but the whole philosophy that your consumers feel and sense about your business and its a way to achieve loyalty 

02

Goals & Objectives

Define Goals and Objectives and what do you want to achieve from Digital Marketing

05

Decide the role

Assign the role and decide who will be responsible for which tasks. Skill set is the key factor

04

Competitors

Don't ignore your competitors. Perform research to find competition and figure out what is their digital strategy

03

Identify your customers

Proper research to find out customers and leads

06

Webdesign

Its vital to make sure that your website makes a good impression, easy to use and meets the branding standards of your company  

07

SEO & SEM

Perform a keyword research first and run paid search ads, ppc ads and retargeting ads 

08

Social Media marketing

Have a strong presence at appropriate social media channels, plan and optimize for your social content

09

Content Marketing 

Blogging, infographics, press releases, videos, webinars, documents, articles, images

10

Mobile Marketing

Define the goals, choose the right platforms and make your website mobile friendly

12

Measure

See what works and what not for your campaigns. Plan for improvement and revise your strategy if need it

11

E-mail Marketing

Grow your contact list, compose great emails and create scheduled posts