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Start Early What are the weeks, months when your hotel slows down? Review your hotel's year forecast and identify the low periods. Start planning early your marketing strategies to boost  rooms and suites bookings, two to three months before period in need. Remind that it's not a good strategy to discount room rates if you sell luxury. Below I ll present some strategies I have in mind that will increase brand's luxury status. Partner with brands nearby Pair promotion and show

Attracting new customers, maintaining existing customers and building trust about your brand are usually top priority goals for every business. Technology and customer expectations have changed year by year so it's very important for hospitality industry to meet that trends. 01 Customer experience marketing Focus your messaging on experience, what your customers expect and why they are staying in your hotel... Research from your brands websites and social media reviews and t

Instagram the best social media channel for your hotel exposure. One of the main advantages for Instagram is that you can reach wider audience without have to pay ads. The first rule to achieve this, is #hashtag. By posting without hashtag is like that you have opened a store at a small village, in addition to that by using some hashtags is just like you opened at Ermou str with million of people show your window everyday. Another thing that is crutial and will help you defin

Google decided to enter dynamically to hospitallity industry with Google hotel ads and compete directly with OTAs. Until now when a customer or a potential customer searched for a hotel, in search results showed first OTAs like booking, expedia, and some other sites like TripAdvisor, Trivago etc. From now it has its own booking system that connects with hotel's booking system directly and a consumer can book a room  through Google search results page or even with Google maps

The marketing landscape changed over years and of course hotel marketing affected too. Everything going digital, so digital presence is a very important factor for every hotel. 50 - 60% for luxury hotel bookings are made online because travellers want to book a vacation in just a few clicks so I am going to mention some things that matters for your digital hotel marketing strategy. First make sure that your website is mobile optimized and multilingual to make your guests feel