Marketing Case: Porto Carras (My marketing concept proposal)

Ενημερώθηκε: 19 Νοε 2019

I decided to express some thoughts about latest announcement by the Technical Group of companies to sold the historic Porto Carras Grand Resort. The ongoing process for the selection of a buyer for the resort has been attracting serious interest and seems that Ivan Savvidis will probably be the new owner. The following pdf is just a part from a proposal from marketing scope with my eyes according competition and latest industry standards. Those can apply to various luxury hotel resorts with adjustments according to the overall strategy of hotel. Its just a marketing concept that includes a small research for hospitality in Halkidiki, SWOT analysis, New Logo and positioning and promotional ideas.

Linkedin Slideshare link for pdf:

#portocarras #portocarrascasestudy #ivansavvidis #luxuryresortmarketing #luxuryhotelmarketing

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October 2019,

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