Attracting new customers, maintaining existing customers and building trust about your brand are usually top priority goals for every business. Technology and customer expectations have changed year by year so it's very important for hospitality industry to meet that trends.
01 Customer experience marketing Focus your messaging on experience, what your customers expect and why they are staying in your hotel... Research from your brands websites and social media reviews and try to find what they need in order to meet their expectations. Find your Unique features and promote them (facilities, menus, spa, areas etc)
02 Video marketing It is predicted that video content will be responsible for close to 80 percent of all online traffic by 2020, and the hospitality-related videos are right in the mix. Accordingly, Google says video is the new frontier for hotel marketers. Potential guests watch videos in almost every phase of their decision making process. Moreover 66 percent of people watch travel-related videos when trying to decide whether to take a trip or not and 56 percent of business travellers and 35 percent of people who traveled for pleasure interacted with hospitality-related videos.
03Voice search Businesses who want to remain visible to consumers in the coming years will have to find a way to incorporate voice technology into their digital marketing strategies. The growing adoption of voice search will undoubtedly have a huge impact on the way in which user conduct our marketing and SEO efforts. Case in point. Just the words used in voice searches are already changing marketing content. More specifically voice searches tend to be posed in the form of full questions (such as “will it rain today” versus just weather), so businesses can also start using relevant question keyword phrases that reflect what prospects might be asking. Another way that voice is going to impact SEO is through the increasing importance of local SEO because many mobile voice searches have a local intent, such as locating a nearby business.
04 Think green or go HOME Big hotel chains have budget and uses solutions like less energy, less wastage, recycled materials or chemical free solutions, Moreover you can market your property by using these terms: Promote green services such as organic food, biodegradable soaps, recyclable materials, food ingredients locally sourced etc Support locals and collaborate with green organizations
05 Personalization marketing Guests will become more and more demanding for a personalized, exclusive and emotional experience, and luxury hotels will continue to invest in building out guest profiles to ensure those demands are met. Personalization marketing is one of the most direct hospitality marketing strategies you can use to establish a more personal relationship with your customers and encourage them to make a return visit. As a result, it can help hotels and other tourism companies to secure more bookings and can also help to generate a greater level of customer loyalty. Some effective ways are targeted emails, personalized text messages, tailored recommendations and services during stay.
06 Social proof: User Generated content According to a research study from salesforce Visitors to websites that include UGC galleries spend 90% more time on the site, social campaigns that incorporate UGC see a 50% lift in engagement, ads with UGC generate 5-times greater click-through rates, UGC drives a 73% increase in email click-through rates, and UGC increases conversions by 10% when included in the online purchase path.
07 Virtual tours One amazing way to highlight what your property has to offer is with the use of a digital walk through. Even though It adds a wow factor to your website, keep users engaged longer, improves bounce rate and finally positioning your marketing as cutting edge and fun. Additionally, adopting a Google virtual tour for your hotel will rocket you to the top of rankings on search engine results, with the tour front and centre on your profile summary and featuring heavily on Google Hotel Finder.